Box office figures show that Shah Rukh Khan’s new film has done wonders for cinema hall sales after the Mumbai attack, the sales of movie tickets that had dropped down to a mere 30 per cent have risen to 90 per cent thanks to Rab Ne Bana Di Jodi.

Multiplexes in Mumbai are buzzing once again and long queues of people were seen outside the halls to catch Shah Rukh Khan’s latest film.

“It was opening day and we saw 80 - 90 per cent seats filled up. There was a lull for couple of days back but now looks like SRK is bringing his fans to theatres,” said Rishi Negi, COO, Fame Cinema.

It’s been over two weeks since the Mumbai terror attacks, which refrained many film buffs from stepping into multiplexes but looks like Rab Ne Bana Di Jodi has punched back life into cinema halls across cities.

”We have been waiting for a good SRK film. We are not over the attacks as yet but life has to go on,” said a movies buff.

”We can’t let the terrorists win. We can’t sit at home,” said a Shah Rukh fan. Crowds are minimal at other films though, so clearly these queues are a response to the SRK magic more than any other factor.