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Much has been written in these columns about the Magic from Madras (agreed, that was a desperate attempt in rhyme, but, who wouldn't, when it comes to that phenomenon called Rajnikant?).

Well, the Magic is back.
Kuselan releases today.

But contrary to the usual dose of Rajni that you want to get high on, there is a subtle shift in the whole proceedings.
Director P.Vasu, who managed to rework the Malayalam Classic Manichithrathazhu into a Rajni script (rechristened CHANDRAMUKHI)and help him make the usual muti-crore collections has unfailingly done his 'adaptation' to this refreshing original script too and NO one is complaining.

Because, you know that a Rajnikanth movie needs to be XXL sized, and scripts be damned.

Just the fact that Thalaivar is on screen is enough to qualify it technically as a movie.
And the longer, the better.
Kuselan was meant to be Rajnikanth's appetizer for his fans till Robot struts into town riding on its Rajni sized budget and magnitude.
And he has chosen cleverly, and wisely.Kuselan is also guaranteed to work its mystique (read lots of money) at the Box-Office, just like his previous venture Sivaji - The Boss.

You could raise your eyebrows at this point and ask, "Well, sport, when there is no sure shot formula for a Box-Office Hit in India, how could you make a statement like that?"
Well, the answer is deceptively simple.

It is taking an already successful formula, and repackaging it with the current needs and tastes in mind, designing an efficient marketing strategy around it and presto! The cash registers start singing high notes over and over again.
Its unfailingly simple in its strategy.
It works.
It works very well, partner.

More than an actor and a star, Rajnikanth is also an astute businessman.

An ethical, astute one at that. An efficient marketer who knows exactly what the audience expects from him and delivers it with panache.

You can do it one time and strike gold. You can maybe repeat it once more.
But to keep repeating that story with the same ending (as in Box-Office Blockbusters) needs a little forethought and some deviously clever skills too.

If you intend a Case Analysis of Rajnikanth's movies on Profits and Losses, as business enterprises, you will end up surprised and awed.
9 out of 10 times he has delivered more than expected in his ventures.
Baba is a bad memory.
(Hey, even Bill Gates had his Millennium edition that made even the hardcore coder weep and bawl).

With 60 minutes of screen time at a total worth of 60 Crore for the product.
Not bad,eh?
A Crore for a minute.

And its already sold, even before the preview is on at that theaters.
It is the current strategy, one these times demand, but think about it.
What more guarantees you need for a business enterprise than this?

To have your complete goods' net worth safely smiling in the bank even before the first packet reaches the shop floor.
Maybe after the Jubilee celebration of Kuselan, Thalaivar can take a different pilgrimage altogether.
Not to the Himalayas.
But to those A-List Business schools of the Nation and give them a little talk in orrey Rajni Style.
About how to run a successful Business enterprise.
Over and over gain.
Let them know that sometimes, a Masters in Business is not really required.
All one needs is some humility, ethics, an astute mind and a will to entertain.
Straight from the heart.

And critics be damned.

 

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